Loyalty Programs' Behavior Incentives Mirror Market Drivers
Source: Mercator Advisory Group
For unregulated issuers, debit card rewards programs may now be competing more against credit card rewards programs and the issuers who market these cards as everyday spend accounts. We believe this is one of the factors driving debit card issuers across the regulatory spectrum to begin evolving their card-based loyalty programs to account-based programs. For more information about this particular report, visit Mercator Advisory Group here.
