With a sustained and focused effort to expand its merchant acceptance footprint, PayPal announced a partnership with top restaurant and hospitality technology provider NCR.
PayPal’ agreement with NCR opens the door for it to better penetrate a market that thrives on efficiencies. PayPal has tested its mobile order and pay functionality first in France and now in the United States with Jamba Juice, but this alliance speaks as much to the need for point-of-sales providers such as NCR to be able to expand its ability to deliver enhanced services directly to merchants. PayPal makes the point that other wallet products still are in pilot mode, while its solution is enabled at thousands of locations around the country.
PayPal now must concentrate its efforts to persuade consumers to select it for payment at the POS and knocking off other niche use cases is one way to eat the elephant.
The partnership with NCR not only adds opportunity for adding new functionality to PayPal’s digital wallet, but it will also likely help extend the company’s reach to more locations. NCR, which has been in business for 128 years, has a huge customer base in the restaurant and hospitality market. It services 38 percent of the top 100 restaurant chains in the U.S. And it has deployed over 100,000 self-check-out kiosks in stores across the U.S.
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