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TSYS partners with Truaxis to Provide Targeted Merchant Offers

October 24, 2012
Credit|Debit|Banking_Channels
Consumers, merchants, issuers, processors, and networks are all excited about the prospects for the targeted offer market. TSYS Tuesday announced a partnership with Truaxis, which will enable the TSYS to provide its bank customers with the opportunity to integrate targeted offers into existing rewards strategies. MasterCard acquired Truaxis on September 6th.

From the press release:

“TSYS has the ability to work with any partner to offer our clients a variety of innovative solutions that add increased value to their cardholders,” said Paul Bridgewater, group executive of Global Product, TSYS. “Using data analysis to introduce relevant offers based on behavior is an incredibly active space for us, and we are excited about the prospects.”
Click here to read more from the press release.

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