A recent poll of 50 U.K. CIOs conducted by Fujitsu,
indicates that mobile banking is on the minds of the country's banking
exectuvies. Half of respondents believe mobile banking technology is
already important to consumers and 71% expect it to be important by 2015
according to the survey. Executives are finding that mobile banking is a
driver of customer loyalty and satisfaction
Anthony Duffy, director, retail banking,
Fujitsu UK & Ireland, says: "The reputational crisis that the
financial services industry has been through has tested customer
loyalty. Mobile banking offers a growing route to customer acquisition
and to enhance satisfaction."
Two issues likely to hinder the implementation of a mobile
banking strategy are investment costs and risk, according to the survey.
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