Making the Emotional Connection
Financial institutions have tried to cope with the anti-growth environment in different ways, none of which has been particularly successful: Product innovation is short-lived; cost-cutting is a short-term fix rather than a long-term solution; and raising customer satisfaction isn’t much of a competitive differentiator because satisfaction is already high. And while rising interest rates can take some pressure off of the bottom line, they aren’t a source of long-term organic growth. Motista believes there is a clear way forward. Our research strongly indicates that financial companies can achieve sustainable growth by accessing an overlooked, underleveraged asset: their Emotional Connection with their customers.
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