55% of Consumers Struggle with Mobile Shopping Apps

by Mercator Advisory Group 0

Through a survey of 1,000 shoppers Contact Solutions hasdiscovered that 55% of shoppers have struggled with the mobile shopping appsthey use at least 20% of the time!

“Based on a survey of over1000 consumers, this new research report reveals that consumers are adoptingmobile shopping at an impressive rate– but a looming problem exists:

• An eye-popping percentage of consumers report struggling with mobile shoppingapps today

• When consumers struggle, 51% will abandon the shopping cart and leave theapp. 20% will leave the app entirely and never return.

Fortunately, consumers toldus exactly how to reduce struggle and improve their mobile shopping experience:

• 92% wanted two of the fixes described in this report.

• 95% said these fixes would make them more likely to buy.”

Perhaps more importantly the results of the survey includesanswers from consumers regarding how merchants can increase revenue, reduceoperating costs, and elevate net promoter scores.

The full survey is available here